Happy April to all of you! The first two shows have gone wonderfully, I hope everyone is feeling inspired by each and every guest. This week we have two more exciting guests who will help you learn how to build your own brand. There are a lot of options out there these days in every market and it is imperative to make your brand stand out in order to fully realize your and your company’s potential. Our guests this week will help you build the skills you need to make yourself stand out in today’s market.
First up on April fourth we have Sabrina Isherwood, a senior level Global Marketing/Sales Executive and General Management professional. Her more than 25-year career includes progressively increased levels of responsibility in international and US marketing from Kraft International, Conagra, Welch’s International, Wm. Wrigley Jr. Company and Cancer Treatment Centers of America. Isherwood is currently Chief Marketing Officer, for Chiro One Wellness Centers, the fastest growing chiropractic healthcare organization in the world. Isherwood’s success with multimillion-dollar DME and market expansion budgets of Fortune 500 world-class companies at a rate surpassing market trends and corporate objectives is a result of her strategic positioning, creative conceptualization, field execution and motivational leadership strengths, combined with an innate ability to build and maintain strong partner relationships. She is an effective multi-unit marketer, direct-response marketer and funnel driver, from acquisition to loyalty and retention. Throughout Isherwood’s extensive experience in the US, Caribbean, Latin American, European and Asian marketplaces, in both the consumer packaged goods and multi-unit healthcare industries, she has delivered explosive growth year after year. This strong female leader directs organizations in her care through true transformation. Isherwood inspires and empowers greatness from all her employees, especially aspiring women in the marketing world. Sabrina will tell us how to build a strong personal brand.
Following Sabrina this week I will be talking with Lillian Bjorseth of Duo Force Enterprises. Lillian has worked and played politics in corporate corner offices and trenches and maneuvered the entrepreneurial battlefield. She knows what it takes professionally to be a winner and how to build relationships that last. Lillian Bjorseth has that unique combination of Fortune 100 and entrepreneurial experience that enables her to successfully inspire and lead corporate and self-employed women. Buoyed by her knowledge, confidence, enthusiasm and zeal, she creates optimum learning environments whether she is speaking, training or coaching communication and networking skills nationwide. Lillian’s name is synonymous with face-to-face networking. The Chicago Tribune dubs her “a networking expert,” and the Association Forum of Chicagoland calls her the “business networking authority.” She’s a prolific author including Breakthrough Networking: Building Relationships That Last, now in the third edition. She is also a contributing author to the upcoming book, Overcoming Mediocrity. Lillian will share strategies on how to effectively communicate our brand so others understand.
Be sure to tune in to Today’s Inspiring Women on Thursday and start setting your brand apart from all the rest!